Jonathan Fitzgarrald understands that business professionals—regardless of industry—are facing two powerful forces: being commoditized and differentiating themselves from their competition. More than ever before, serious contenders in the global economy must be able to answer the question, “What makes me different from my competition?”
Having worked in corporations, broadcast media, and professional services firms for more than 15 years, Jonathan is considered an expert on revenue generation, market visibility, client satisfaction, and reputation management.
A dynamic speaker and engaging author, Jonathan offers business leaders critical insights into demonstrating value and gaining a competitive advantage through the use of a powerful, personal brand.
Jonathan’s ability to extract the unique and memorable from a host of complex messages leaves his audiences engaged, enlightened and laser focused on the most relevant, client/customer-facing issues.
He frequently speaks on various business development, client service, and marketing topics. He has been featured in the Wall Street Journal, Los Angeles Times, the National Law Journal, The Recorder, ABA Journal, Strategies: The Journal of Legal Marketing, and on Voice America, KNBC.com, Law.com and The CBS Evening News with Katie Couric.
In February 2015, Jonathan launched Equinox Strategy Partners, a consultancy that provides service professionals and firms with strategic guidance towards generating revenue and increasing visibility. Prior to Equinox Strategy, Jonathan directed the sales and marketing at three, top business law firms. He’s also held senior-level communications positions at public and private companies within the high-tech, telecommunications, electronics, health care, and consumer products industries.
Jonathan is an active member of the Legal Marketing Association, where he serves as Immediate Past President of the Los Angeles Chapter. He also serves on the board of Jeopardy, a program for at-risk youth in the San Fernando Valley of Los Angeles.